Accès Habitat

Accès Habitat is the company founded in 2019 by  Melvin Lecoq, one of the youngest property developers in Wallonia. His company, active in the  Namur region, is experiencing great success due to the innovative property model it offers: high-end apartments, smart and sustainable, in line with current challenges, all for… less than the competition! A risky bet... but a bet kept! Since its inception, Melvin has already developed and sold nearly 60 apartments, while the same number is currently under construction!

Ultimately, his challenge is to address a significant concern: to revolutionise access to housing for first-time buyers.

We have launched several campaigns around Melvin's project, all of which have had direct impacts on his sales. Many clients indeed approach him following articles published in the media. This has had a significant consequence: since the establishment of Accès Habitat, 100% of the properties have been sold even before the completion of the works.

From the beginning of our collaboration in September 2023, we orchestrated a first awareness campaign on a regional and national scale. The objective: to raise the profile of the Accès Habitat brand and impose the vision of its young founder. Major media outlets immediately reported on this emerging success story.

In April 2024, we propelled the group's flagship project into the spotlight: AURA, a residential complex by the Meuse combining luxury, technology, and sustainability. Considered one of the most beautiful recent developments in Wallonia, it received remarkable press coverage.

And in September, to solidify Melvin Lecoq's image, we focused our communication on his leadership profile. Results: a major feature in Trends-Tendances and an appearance as an expert in “On n'est pas des pigeons” (RTBF) to guide first-time buyers.

In 2026, the strategy took a new turn to anchor the company in the future and consolidate its influence: we highlighted the launch of their interactive 3D configurator with real-time pricing (a first for collective buildings in Wallonia), positioning Melvin Lecoq as a pioneer of property transparency.

By having Melvin respond to hot topics (the 6% VAT, the fight against urban sprawl, and structural barriers to construction in Wallonia), we reinforced his role as an essential expert among economic editorial teams alongside the official inauguration of AURA (100% sold), marking the success of a property model that continues to inspire the Walloon market.