Col&McArthur

Founded in Ans in the Liège region, Col&McArthur is a Belgian brand of commemorative watches born from an unusual duo: a former supplier to Buckingham Palace, a passionate watchmaker, and a civil engineer turned entrepreneur. Specialising in pieces that tell a story, the house incorporates authentic materials such as fragments of meteorite, shards from the Berlin Wall, or sand from the beaches of Normandy into its creations. Distributed in over 70 countries, its watches showcase Belgian watchmaking expertise well beyond our borders.

Col&McArthur entrusted us with its communication through a subscription model to maintain a regular media presence throughout the year. This strategy aims to highlight new models, collaborations, and key moments for the brand, thereby strengthening its image as a storyteller.

The media coverage spans a wide range, from local media such as La Meuse Liège and La DH, to radio stations like LN Radio. The national economic press has also reported on Col&McArthur's creations with features in Trends Tendances and La Libre Éco, not to mention a presence on the podcast Le Mouton à 5 Pattes.