Founded in 2017 in the heart of downtown Brussels, Dansaert Athletics has established itself as the benchmark for urban fitness. Initially rooted in CrossFit culture, the club has transformed into a 1,000 m² hybrid training and wellness hub focused on performance and longevity. Now integrated into the Mix Brussels ecosystem, the venue offers a holistic approach to movement centred around three studios (CrossFit & Hyrox, Movement, Pilates Reformer) and a Contrast Therapy space (sauna and ice baths).

On the occasion of the launch of its new concept and its integration within the Mix ecosystem, Dansaert Athletics entrusted us with its public relations strategy. The goal was to publicise this major transformation to assert its status as a hybrid lifestyle venue, where a discerning community, cutting-edge training, and recovery converge.

Results: Massive visibility with 15 mentions in 11 different media outlets, covering lifestyle, business, and local sections. The campaign particularly attracted titles such as Forbes, Trends-tendances, So Soir, Le Vif Weekend, L'Officiel, Le Soir and Sudinfo.