Le Fourgon

Founded in 2021, Le Fourgon is a committed brand that reinvents everyday consumption through a simple and sustainable model. Already adopted by over 80,000 customers in France, the company offers home delivery of drinks, grocery products and hygiene items in reusable containers, exclusively via electric vans. The empty containers are then collected during the next round, providing an ecological, practical, and hassle-free alternative for consumers.

On the occasion of its launch in Belgium, with a first strategic establishment in Liège, Le Fourgon approached us to raise awareness of its concept among the general public. The goal was to explain the concrete benefits of home container returns and to position the brand as a new key player in the ecological transition in Wallonia.

The launch campaign generated around ten media mentions, both in local Liège media and in economic media, in print as well as on television. This visibility quickly established the brand's reputation in Belgium and supported its rollout to the first users.