Mad Vision Group
Mad Vision Group is a multi-franchise operator launched in 2018, active in the hopsitality and fast-food sector across Europe. Among the franchises developed are O’Tacos and Gong Cha. Leading Mad Vision Group is Adlane Draou, a serial entrepreneur from Mons and an expert in franchises and entrepreneurship. His goal with Mad Vision Group is to become the first non-tech unicorn in his industry.
We have launched several public relations campaigns to highlight both the group and its founder:
In 2022, media outlets such as L’Echo, BX1, and La DH covered the story.
In 2023, 8 media outlets took interest, including Télé MB, RetailDetail, La Libre Eco, Parlons Finance, Franchising Belgium, Canal Z, L’Echo, and La Province. Then, in 2024, Tarmac, Entreprendre et Vivre, L’Echo, and Sudinfo revisited the group's latest news.
But that’s not all — in early January, we secured the cover of Trends-Tendances !
Adlane Draou, CEO of Mad Vision, also shared his journey and franchise expertise in L’Echo, L’Officiel de la Franchise, and on the “Meet the Boss” show on Radio Judaïca.
Client
Mad Vision Group
Sector
Companies, Food
Category
Public relations
Start of the collaboration
January 2022
