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Mellow

Mellow
The project in a nutshell

Mellow was born in 2024 from the merger of two Belgian companies, Dessert Factory and Verbau. Both pioneers in dessert production and distribution, and complementary in their expertise, they decided to join forces, make a fresh start... and adopt a new name! With three production sites and 250 employees, the company ranks among the top 5 worldwide in its sector. Its pillars are premium product quality and Belgian artisanal know-how.

To raise awareness about this merger and generate buzz around Mellow, the company called on our services for a public relations campaign, both locally and nationally.

The campaign received coverage in numerous media outlets, including La Libre Éco, Trends-Tendances, L’Avenir, NoTélé, La Meuse, LSA, La DH, The Grocer, Just Food, Liégeois Magazine, and more.

Client

Mellow

Sector

Companies, Food, Industry

Category

Public relations

Start of the collaboration

July 2024

Website

View the client site
Sébastien Dryon

Sébastien Dryon

Mellow Mellow
★ ★ ★ ★ ★

"The support throughout the mission was remarkable, and the constant presence during every call truly strengthened our feeling of being guided and supported. We also benefited from excellent visibility, which had a very positive impact on our project. The professionalism of the team, as well as their presence and follow-up, are the strengths of your agency and greatly contributed to the success of our collaboration."

A few PR results

La DH (Liège) 4 Oct 2024

Verbau fusionne avec Dessert Factory

La Libre Eco 4 Oct 2024

Deux entreprises familiales belges fusionnent pour devenir un géant du dessert

The Grocer 4 Oct 2024

Belgian dessert makers merge to become Mellow | News | The Grocer

Preview thegrocer.co.uk
Just Food 7 Oct 2024

Belgium’s Dessert Factory, Verbau to merge - Just Food

Preview just-food.com
La Meuse Huy Waremme 23 Oct 2024

Mellow, spécialiste du dessert basée à Villers-le-Bouillet, finaliste du concours de « l’entreprise de l’année »

Preview sudinfo.be
L'Echo 4 Dec 2024

Mellow vise le top mondial après une fusion menée avec brio

Preview lecho.be
Team photo
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