Mellow was born in 2024 from the merger of two Belgian companies, Dessert Factory and Verbau. Both pioneers in dessert production and distribution, and complementary in their expertise, they decided to join forces, make a fresh start... and adopt a new name! With three production sites and 250 employees, the company ranks among the top 5 worldwide in its sector. Its pillars are premium product quality and Belgian artisanal know-how.
To raise awareness about this merger and generate buzz around Mellow, the company called on our services for a public relations campaign, both locally and nationally.
The campaign received coverage in numerous media outlets, including La Libre Éco, Trends-Tendances, L’Avenir, NoTélé, La Meuse, LSA, La DH, The Grocer, Just Food, Liégeois Magazine, and more.
Mellow
Companies, Food, Industry
Public relations
July 2024
"The support throughout the mission was remarkable, and the constant presence during every call truly strengthened our feeling of being guided and supported. We also benefited from excellent visibility, which had a very positive impact on our project. The professionalism of the team, as well as their presence and follow-up, are the strengths of your agency and greatly contributed to the success of our collaboration."
Deux entreprises familiales belges fusionnent pour devenir un géant du dessert
Belgian dessert makers merge to become Mellow | News | The Grocer
Preview thegrocer.co.uk
Mellow, spécialiste du dessert basée à Villers-le-Bouillet, finaliste du concours de « l’entreprise de l’année »
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