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Night Orient

Night Orient
The project in a nutshell

Since 2009, Univers Drink has been reinventing the aperitif with festive and elegant 0.0% alcohol beverages. Present in 49 countries and selling over 2 million bottles annually, this Belgian company offers a wide range of products: certified organic dealcoholized wines (Vendôme Mademoiselle), festive sparkling drinks reminiscent of champagne (Night Orient), ready-to-drink mocktails, and alternatives to spirits.

Committed to sustainability, Univers Drink collaborates with European partners to offer responsible products that align with emerging consumption trends. As a leader in the Belgian and European markets, the brand is recognized for the quality of its products, having received over 20 international awards.

We organized a brand awareness campaign in Belgium around Dry January and the Tournée Minérale. At the same time, the company was named “Brand of the Year 2025” by consumers — the perfect opportunity to get the word out ! Numerous media outlets such as La Libre Éco, LNRadio, Radio Contact, Fun Radio, Ciné Télé Revue, So Soir, Soir Mag, Flair, Max, LN24, and LPost helped shine a spotlight on the Belgian brand.

Client

Night Orient

Sector

Companies, Food

Category

Public relations

Start of the collaboration

January 2025

Website

View the client site

A few PR results

L-Post 8 Jan 2025

En 2025, les jeunes consomment davantage de boissons sans alcool - L-Post

Preview lpost.be
Flair 17 Jan 2025

DRY JANUARY: 6 boissons sans alcool à déguster sans modération

Preview flair.be
SoSoir 2 Feb 2025

Tournée Minérale : le boom du sans alcool en Belgique

Preview sosoir.lesoir.be
LN Radio 3 Feb 2025

Night Orient sur LNRadio

Boulettes magazine 17 Feb 2025

On a parlé succès et sans-alcool avec le CEO de Night Orient

Preview boulettesmagazine.be
Ciné Télé Revue 20 Feb 2025

Ciné Télé Revue x Night Orient

Team photo
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