Super Wet

Founded in 2025 by Maxime Moïens and Thibaut Ickx, two former AB InBev employees, Super Wet is a Brussels-based start-up that stands out for its innovative approach to mineral water consumption. By replacing the traditional plastic bottle with a 100% recyclable aluminium can, the company aims to combine ecology and health, while ensuring the purity of its natural mineral water, sourced directly from the spring in Flanders.

After achieving notable success in the events sector with 400,000 cans sold at festivals such as Hangar and Voodoo Village, Super Wet took a crucial step in spring 2026 with its entry into the national market via Delhaize stores. The mission entrusted to our agency was to orchestrate the media coverage of this scaling up, highlighting the founders' journey and promoting their sustainable alternative to plastic use.

The results of this campaign were remarkable, with national visibility: 35 press mentions in 25 leading media outlets in both French and Dutch. Publications such as L'Echo, Trends-Tendances, Het Laatste Nieuws, and BRUZZ have reported on Super Wet's initiative, helping to establish the brand in the economic and specialised media landscape.