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Turismo

Turismo
Turismo, the Airbnb of the car industry

Turismo, a Luxembourg-based startup founded by Angel Fievez, is shaking up the automotive market with its fully digital subscription model. The platform provides easy access to a vehicle, without the constraints of buying or financing, offering a completely digital alternative to car ownership.

Communication strategy and results

The agency was tasked with increasing Turismo’s visibility in Belgium, promoting its community fundraising, and positioning its CEO as a spokesperson for a new mobility model.

Thanks to a targeted campaign, Turismo gained extensive media coverage, appearing in outlets such as Sudinfo, Trends-Tendances, and Forbes Belgium. This heightened visibility established Turismo as an innovative player in the Belgian market while strongly promoting its fundraising efforts.

With over €20 million raised and a community of thousands of investors, Turismo is moving closer to its ambition of becoming the Airbnb of the car industry, embodying the motto “change cars like you change shirts” and offering flexible subscriptions tailored to the seasons.

Client

Turismo

Sector

Companies, Tansport & Mobility

Category

Public relations

Start of the collaboration

August 2025

Website

View the client site

A few PR results

Trends-Tendances 30 Aug 2025

Turismo veut devenir le Netflix de la voiture

Preview trends.levif.be
SoSoir 25 Sep 2025

Changer de voiture comme de série Netflix : le pari fou de Turismo

Preview sosoir.lesoir.be
Forbes Belgique 29 Oct 2025

Angel Fievez (Turismo) : « Notre ambition ? Toutes les voitures du monde accessibles en quelques clics »

Preview forbes.be
La DH 16 Nov 2025

Envie d'un SUV en hiver et d'un cabriolet l'été ? Turismo, le "Airbnb" de l'automobile - La DH/Les Sports+

Preview dhnet.be
Team photo
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