WEP

WEP (World Education Program) is an international organization offering educational, cultural, and volunteer programs abroad. Its mission is to provide enriching experiences that help participants develop their skills and discover new cultures. Whether through language stays, school exchanges, internships, or volunteer missions, WEP ensures total immersion and a unique human adventure.

We started collaborating in 2023 to promote their various programs, both to young people and their wider networks.

In 2023, we launched a brand awareness public relations campaign to introduce the organization. That same year, a second campaign was rolled out to support the High School Day initiative, which was renewed in 2024.

For this first campaign, we secured 19 media placements across 15 outlets, including La DH, LN24, Sudinfo, Max, BXFM, Guido, BX1, Le Journal Des Enfants, Het Nieuwsblad, PUB, Flair, and more.

The second campaign generated 9 media results across 7 outlets such as Flair, Sudinfo, RTBF, L'Avenir, 7sur7, Maison Slash, among others.

The most recent campaign focused on the 2024 High School Day, achieving 9 placements in 8 different media outlets including Fun Radio, Arabel, Guido, Sudinfo, LNRadio, L'Avenir, and others.