Woofstock

The project in a nutshell

In October 2024, Brussels hosted the very first edition of Woofstock, a one-of-a-kind festival dedicated to dog lovers and their four-legged companions. 🐕

Held at Tour & Taxis, the event drew over 1,000 enthusiastic attendees. On the agenda: dog shows, specialty vendor stands, a tattoo area, dog yoga classes, and even tastings of delicious puppuccinos. 🐶

The festival was the brainchild of Leslie Moreau, a canine educator, and Sophie Barrière, an event planning expert. Their goal ? To establish Woofstock as the must-attend annual event for dog enthusiasts.

Public Relations Campaign

To help highlight this beautiful project, we handled the public relations campaign — and the results speak for themselves ! The event received over 60 media features across print, radio, and television. ✨

The festival was supported by major media outlets such as NRJ, RTL, RTBF, Radio Contact, Sudinfo, L’Avenir, La DH, BX1, and even Euronews. This media coverage helped raise awareness far beyond Belgium, with mentions in Greece, Portugal, France, and Italy — putting Woofstock on the international radar. 🎙️🗞️